The New Orleans Saints Receive Marketing Rights in Italy

Plus, Fans and Non-Fans React on Social Media

7 hours ago

Site Staff,

Caesars Supedome lit up with green, red and white in honor of Saints receiving marketing rights in Italy — Facebook.com/neworleanssaints

NEW ORLEANS – The New Orleans Saints received international marketing rights in Italy, the newest addition to the NFL’s Global Markets Program.

The expansion to Italy represents the Saints’ second international territory within the initiative, following the designation of France in 2023. The selection of Italy underscores the Saints’ growing leadership in global engagement and reflects the NFL’s recognition of the team’s commitment to expanding the sport’s international footprint.

Marketing Rights in Italy Explained

The National Football League announced the continued growth of its Global Markets Program, with Italy joining as the latest territory. The program’s expansion reflects the league’s commitment to developing international fan bases, deepening club presence abroad and creating new commercial and community opportunities in key global markets.

Launched in 2022, the Global Markets Program awards NFL clubs international marketing rights to build brand awareness and fandom beyond the U.S., through fan engagement, events, commercial opportunities and NFL Flag development.

“We are excited to be awarded Italy as our second NFL Global Markets Program territory,” said Saints Owner Gayle Benson. “Italy’s passion for sport and its vibrant communities make this an extraordinary opportunity for our organization.”

Benson expressed looking forward to:

Connecting the Saints brand with fans in Italy
Strengthening ties between the two regions
Creating meaningful avenues for investment that support businesses throughout the city and state

“The expansion of the Global Markets Program in its fifth year highlights the continued focus on global growth for the NFL and 32 teams,” said NFL Managing Director and Head of International Gerrit Meier. “The league-wide commitment to the Global Markets Program is helping to accelerate fandom of our league, clubs and players around the world, deepening our international footprint and bringing our game closer to fans globally.”

The Dome Celebrates With Colors of the Italian Flag

On Monday, March 30, the Saints announced the news in an Instagram post that was met with many positive comments. Yet, some comments suggested other teams should have received marketing rights in Italy, with one user commenting, “Giants or Jets would have made more sense.” The post has over four thousand shares and 42.7k likes.

Additionally, a second post was made showcasing the Superdome lit up with the colors of the Italian flag.