Full Disclosure

From the Executive Editor's Desk
1. Front.indd



There is something about this magazine that we have not said much about; perhaps it was because of shyness or maybe uncertainty about the protocol of the media talking about itself. But then came the inner realization; first meekly but over time intensifying and finally exploding: Dammit, somebody has to say something and if we don’t do it, no one else will.

So here we are, having lost our cool but at least willing to shout our message: This publication, Louisiana Life Magazine, is one of the top “state and regional” periodicals on the continent. (That includes Canada where there are lots of regional magazines.)

We make this boast based on an authority for competitive evaluation of regional magazines, an organization called IRMA (the International and Regional Media Association). The group takes its annual journalism contest quite seriously as it searches each year for qualified judges. In 2019, at IRMA’S annual convention in Charlotte, North Carolina something happened for the first time ever. Judges use a very elaborate point system for determining the coveted annual Magazine of the Year award. In the highly competitive 35,000 or less circulation category, to the astonishment of the judges there was a tie for first: Louisiana Life and its sister publication Acadiana Profile. In 2022, at a conference in Ottawa, Canada, little sister Acadiana Profile won best publication all on its own. (Louisiana Life was close behind.) This year, in Portland, Oregon Louisiana Life received an award for being one of the finalists. Others included Kansas Magazine and Adirondack Life.

If this was the NFL, we could say that in the last few seasons Louisiana Life has either won the Super Bowl or made it to the championship rounds.

Within the categories, the magazine has always scored high in art direction, features, covers (a very competitive category in which the magazine won Gold in 2022 for its cover of an alligator hunt). Oh, and since you asked, in Portland this column that you are reading won a Bronze award.

Podcasts are a growing subset of the industry and now just about every publication has one. Ours, “Louisiana Insider,” is relatively new but good enough to have nailed a Bronze award in Portland as well.

I could go on listing names of our gold-plated staff and contributors but then I would be vulnerable to a Dishonorable Mention for Omissions. We are proud of them all.

Because we are a regional magazine, we have a wider market to reach for bragging — and that can get costly. (In Louisiana, a relatively small state, there are seven TV markets alone.)

Instead, we are blowing our own horn. All that we ask of you is to look at what we have done and, if ever it is appropriate, to spread the word.

Meanwhile, the most important story, we know, is not us but Louisiana, and we will continue trying to cover it even better than ever.

For a list of this magazine’s 2023 IRMA awards turn back to page 9 or visit






Errol Laborde
Executive Editor


Louisiana Insider

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Categories: History